Metaphor of the Koi
The Koi is a symbol and metaphor for KOI Business Coaching & Consulting. There are many meanings attached to the Koi based on the characteristics and behaviour of the fish.

- Adaptability and Growth: The size of the Koi can be inhibited by the pond it inhabits. However, in the right conditions, they grow to the size of their genetic bloodline characteristics.
- Resilience: They are very resilient to adverse changes in the environment.
- Energy: They are very energetic, constantly moving.
- Independence or Non-Conforming: The Koi swims upstream; it does not “go with the flow”.
- Strength in time of Adversity: Swimming upstream symbolizes persistence and willingness to continue despite the challenges faced.
- Advancement and Aspiration: In China, it is believed that if the Koi succeeded in climbing to "Dragon Gate" on the Yellow River, it would be transformed into dragons.
- The Koi can also signify prosperity, good health, well being and good luck.